Pattaya —
Pattaya’s hotel industry is experiencing a significant surge, with some hotels seeing over 90% occupancy.
According to Mr. Wit Tantivorawong, Managing Director of the Support Division at Land and Houses Plc, Grand Center Point hotels, one of Thailand’s premier hotel brands, both Bangkok and Pattaya are experiencing a sharp increase in occupancy rates.
Hotel occupancy in Bangkok has reached 85%, with room rates averaging 6,000 baht per day. Pattaya’s hotels, on the other hand, have seen an even greater increase, with occupancy rates reaching 90% and peaking at 99% on some days, Mr. Wit said.
Mr. Wit revealed that room rates at premium hotels in Pattaya range from 5,000 to 6,000 baht per day during weekdays and rise to 7,000-8,000 baht on weekends. He attributed this surge to the influx of Chinese tourists, particularly independent travelers.
Mr. Wit noted that Thai customers now accounted for 30% of visitors, compared to the previous 40-50%. Chinese tourists now represent another 30%, with the remaining guests mostly coming from Japan and Korea. This rise in Chinese visitors is seen not only in hotels but also in shopping centers like Terminal 21 Pattaya.
Meanwhile, Mr. Chris Cherdsuriya, Chief Advisor to the Executive Board of Honor Group, a Pattaya-based real estate and hotel operator, stated that Honor Group’s hotels are experiencing 85% occupancy rates, with bookings extending into May.
Mr. Chris reported that 60-65% of their guests are international tourists, comprising a mix of independent travelers and tour groups. Korean tourists remain the main guests, primarily consisting of around 20 people per group.
The hotels also see many visitors from Taiwan, Malaysia, Vietnam, and India.
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