Pattaya —
Hotel bookings in Pattaya are booming as the city gears up for New Year’s celebrations. Beachfront properties have already been 85-90% booked, according to the Thai Hotel Association’s Eastern Chapter (THA).
The surge is largely attributed to the “MONO29 Pattaya Countdown 2024” event, which is scheduled to take place from tomorrow, December 29th to December 31st, Mr. Sanphet Supabawornsathien, president of the eastern THA said.
Hotel occupancy rates in Pattaya City have already exceeded 85-90% from December 29th, 2023, to January 1st, 2024. The beachfront area fronting Pattaya Beach, the event venue, is verging on capacity, a testament to the event’s popularity.
Mr. Sanphet further credited the countdown event’s star-studded lineup and mix of family-friendly activities as the driving force behind the surge in bookings. He said these features have enticed both artist devotees and casual tourists seeking a festive backdrop for their year-end celebrations.
With all COVID-19 restrictions gone, Pattaya has witnessed a near-complete return of its hotel capacity, leading to a slight adjustment in room prices. However, Mr. Sanphet assured that the increases are moderate, as operators intend to balance the rise in operational costs with guest affordability to draw as many guests as possible.
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