National —
Thailand’s capital city of Bangkok remains the most popular tourist destination in March, 2024, followed by Chonburi, Kanchanaburi, Phuket, and Prachuap Khiri Khan.
According to the data from the Ministry of Tourism and Sports, Bangkok retained its top spot with 4,459,579 visitors, of which 49.60% were international tourists. The occupancy rate for Bangkok hotels was 76.32%.
Chonburi, the home province of the resort city of Pattaya, came in second with 1,892,712 visitors, of which 49.88% were international tourists. The hotel occupancy rate was 76.69%.
Kanchanaburi came in third, welcoming 1,185,695 visitors. The tourists, however, mostly consisted of Thai people with only 3.04% being foreigners. The hotel occupancy rate was 65.19%.
Meanwhile, in the fourth place was Phuket, which saw only 1,171,189 visitors. 78.75% of these were international tourists. The province’s hotels saw an occupancy rate of 86.37%.
Lastly, Prachuap Khiri Khan rounded out the top five with 979,818 visitors, including 6.08% international tourists and an occupancy rate of 72.83%.
The least visited province was Amnat Charoen with 23,207 visitors, followed by Nong Bua Lamphu, Mahasarakham, Pattani, and Yasothon.
Overall, Thailand welcomed 29,151,310 visitors in March 2024, representing a 12.15% growth compared to the previous year. International tourists generated approximately 583.902 billion baht in revenue.
The top five nationalities visiting Thailand in the first four months of 2024 were Chinese (2,351,909), Malaysian (1,569,856), Russian (767,210), South Korean (679,481), and Indian (643,587).
The Ministry of Tourism and Sports noted that Chinese tourists surpassed Malaysians as the top nationality. In 2023, the top five nationalities were Malaysian (4,563,020), Chinese (3,519,735), South Korean (1,658,688), Indian (1,626,720), and Russian (1,481,878).
