Thailand Enters Low Tourism Season: Industry Faces Challenges Post-Songkran, Hopes Rest on Chinese Visitors


On April 22nd, 2024, Mr. Sisdivachr Cheewarattanaporn, the President of the Association of Thai Travel Agents (ATTA), publicly revealed that Thailand is officially entering the low season. Thai Tourism operators may struggle with low incoming tourists after the Songkran Holidays.

Right after the Songkran Celebrations, Thailand would officially enter the low season as it does every year. Many tourism-related businesses might have to keep the business alive and meet the tourists’ demand with alternative tourism, according to Sisdivachr.

This was the nature of the tourism sector that did not change for the past decade. The low season caused the number of western, eastern, and European tourists to gradually decrease. However, China visitors were estimated to visit Thailand as there was a current visa exemption between Thailand and China, stated Sisdivachr.

Additionally, Taiwanese and Indian visitors generally stayed strong during the low season months.

Despite the World Songkran Festival 2024 events in Thailand, the number of Chinese tourists who visited Thailand during that time was considerably low as flight tickets were expensive, according to Sisdivachr.

Sisdivachr further added that the trend of Chinese tourists visiting Thailand was averaging approximately 20,000 to 22,000 individuals daily which was considered to be a good result. If the number was maintained until the 4th quarter of 2024, it would likely meet the goal set by the Tourism Authority of Thailand (TAT) at 8 million Chinese individuals by the end of the year.

The current situation is stable concerning the ongoing Middle East conflict between Israel and Iran. However, if the war zone breaks out into a further war, it would definitely affect the global economy, and the Thai tourism economy accordingly, said Sisdivachr.

Kittisak Phalaharn
Kittisak has a passion for outgoings no matter how tough it will be, he will travel with an adventurous style. As for his interests in fantasy, detective genres in novels and sports science books are parts of his soul. He works for Pattaya News as the latest writer.