Pattaya —
Pattaya is experiencing a surge in tourism, with hotels exceeding 90% room occupancy driven by an influx of visitors from China, Russia, and India, alongside a rise in domestic tourism.
According to Mr. Sanphet Supabawornsathien, president of the Eastern Thai Hotel Association, this positive trend is fueled by several factors. Russian tourists, seeking respite from the cold and the ongoing war with Ukraine, have chosen Pattaya as their destination, leading to increased flight frequency since late January.
This resurgence is further bolstered by the return of Chinese tourists, who began visiting Pattaya earlier this year. Indian tourists are also contributing to the tourism boom. Notably, while domestic Thai tourists were relatively scarce in January, their numbers have significantly risen during recent long weekends, indicating a growing domestic travel interest in Pattaya.
Mr. Sanphet noted a shift in booking behavior among Thai tourists, who are now making last-minute reservations as opposed to the traditional advance booking pattern. This trend is reflected in his own hotel chain, where room reservations have increased by over 200 rooms on average, signifying a citywide occupancy rate of more than 90%.
This influx of tourists bodes well for Pattaya’s tourism industry, indicating a strong recovery following the pandemic’s impact, notes TPN Media.
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