PRESS RELEASE:
BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism.
Announcing plans to enhance tourism quality and promote sustainable practices, TAT Governor Thapanee Kiatphaibool said efforts will include boosting tourism in secondary cities and reducing dependence on any single market, adding that the agency’s upcoming “365 Days, Marvellous Thailand Every Day” campaign is expected to encourage more frequent and diverse domestic travel.
According to Thapanee, collaboration with the Thai Chamber of Commerce will also help elevate 10 secondary cities, building on the 73.32 million domestic tourist visits in the first 9 months of 2023 that generated 169.608 billion baht.
For international tourism, TAT’s strategies focus on sustainable branding, new market exploration, partnerships, transportation connectivity, and digital marketing. A key goal is the resurgence of Chinese tourists, targeting 8.2 million arrivals in 2024. Despite the focus on China, TAT is also diversifying its approach by targeting markets like Malaysia, India, Russia, Taiwan, and emerging markets such as Saudi Arabia and Southeast Asian countries.
The preceding is a press release from the Thai Government PR Department.
