Hotel investment activity in Thailand rebounding strongly, says JLL report

Bangkok, 14 December 2021 – Investment volume in Thailand’s hospitality sector in 2021 is expected to grow more than five times the volume witnessed in 2020, reaching THB 12 billion by year-end, JLL (Jones Lang LaSalle Incorporated) predicts.  Year to date, 13 properties have been sold, totaling THB5 billion of combined value, compared to four properties worth THB1.9 billion in total sold last year.

JLL’s data tracks sale transactions of hospitality assets that are operated to international standards. These include investment-grade hotels, resorts, and serviced apartments in Bangkok and Thailand’s key leisure markets.

Chakkrit Chakrabandhu Na Ayudhya, Executive Vice President, Investment Sales, Asia, JLL Hotels & Hospitality Group, says “Hotel investment activity in Thailand has recovered to the pre-COVID-19 level. We anticipate the total investment volume this year to reach THB12 billion if ongoing deals with THB7 billion of combined value are completed by year-end as expected. This means the total investment volume for 2021 could surpass the 10-year average of THB10 billion per annum witnessed between 2009 and 2019.”

“At JLL, we have recently closed the sale of 138-key Citadines Sukhumvit 23 Bangkok and are working on more than 10 hotel deals with a combined value of over THB 17 billion. Of these, two are likely to be concluded by the end of this year,” he continues.

Buoyant hotel investment activity this year has been driven by the availability of investment-grade assets for sale, strong demand from investors, and the narrowing gap between buyers’ and sellers’ price expectations, according to JLL.

Pimpanga Yomchinda, Vice President, Investment Sales, Asia, JLL’s Hotels & Hospitality Group, comments “As the pandemic prolongs, more hotel owners including property developers and hotel operators decided to dispose one or two assets in their portfolio in order to improve liquidity. These sellers have also shown more flexibility in pricing. On the other end, buyers have adopted a more realistic approach on price expectation, realizing that light at the end of the tunnel is starting to show and discounts vary from asset to asset.”

Based on observations by JLL, luxury and iconic hotel assets offer little or no discount due to their irreplaceable nature and owners’ profiles. In addition, owners of these hotels are generally less affected by the pandemic compared to others.

JLL’s observations also show that prices of investment-grade assets in Bangkok have relatively remained firm, compared to resort markets, and bigger discounts are witnessed in second-tier markets, especially in midscale properties.

By the number of transactions completed so far this year, 90% of the buyers are local high net worth families, well-capitalized corporates, and international private equity funds establishing or expanding their hotel portfolio. By transaction value, foreign investors this year are expected to account for 62% of the hotel buyers in Thailand when taking into account the remaining hotel deals that are likely to be closed by year-end.

Ms. Pimpanga comments “By transaction value, Thailand’s hotel investment has witnessed a remarkable increase in foreign participation this year, particularly when compared to the past 10 years that saw foreign participation account for 37% per annum on average.”

Whilst JLL expects to see continued interest from foreign investors in the coming years, the firm also believes that the ease of restrictions on cross-border traveling would encourage more participation from foreign investors in 2022, leading to higher competition for quality assets.

With a number of larger deals in the pipeline and investor confidence in the long-term outlook for Thailand’s tourism and hotel industry, it is quite realistic to expect hotel investment volume in 2022 to make a post-COVID-19 new high,” Ms. Pimpanga concludes.

Photo: Citadines Sukhumvit 23 Bangkok, one of the 13 hospitality assets in Thailand that have been sold so far this year.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people, and our communities. JLL is a Fortune 500 company with nearly 300 corporate offices, operations in over 80 countries. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.

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Mr. Adam Judd is the Co-owner of TPN Media since December 2017. He is originally from Washington D.C., America, but has also lived in Dallas, Sarasota, and Portsmouth. His background is in retail sales, HR, and operations management, and has written about news and Thailand for many years. He has lived in Pattaya for over nine years as a full-time resident, is well known locally and been visiting the country as a regular visitor for over a decade. His full contact information, including office contact information, can be found on our Contact Us page below. Stories please e-mail About Us: Contact Us: