Popularity of food sees Airbnb launch Airbnb Cooking Experiences in Thailand and the rest of the world….
Airbnb’s Food and Drink Experiences have been growing at a rate of 160% year-over-year since 2018 and now Guests from Thailand and all over the world can now get hands-on access to over 3,000 unique recipes across 75+ countries To celebrate the launch of a “Cooking” category on Airbnb Experiences, additionally, the 100 best home cooks around the world will be selected to go on a once-in-a-lifetime trip to Italy
THAILAND – November 27, 2019 – Today, Airbnb unveils Cooking on Airbnb Experiences – a new category of bookable experiences that unlock the hidden culinary traditions of families all around the world.
Since 2018, Airbnb’s Food and Drink Experiences have been growing at a rate of 160% globally year-over-year. From learning grandmas’ recipes to traditional Uzbek home-cooking, guests from Thailand and all over the world can now get access to 3,000 unique recipes that are usually reserved for friends and family in over 75 countries. Additionally this opens up bookable experiences to eat home cooked meals vs. a formal restaurant.
Food is at the heart of Thai culture; the experience of eating together and cooking together has energised families and friendships for centuries. From Royal Thai cuisine to street food specialities, from Phuket being named ‘City of Gastronomy’ by UNESCO to Thailand’s Massaman curry being voted best dish in the world by CNN Travel, Thailand’s cuisine is famous around the world and the reason many a global traveller visits Thailand.
More about Airbnb Cooking Experiences
Through Airbnb Cooking Experiences, we are presenting a new way to understand culture through food. Unlike typical cooking classes, which can feel intimidating or time-consuming, at the heart of every experience is human connection; people coming together to make and share a meal. Hosted by families, farmers, pastry cooks and more, local hosts can now highlight the deeper meaning behind the food you eat, teaching traditional recipes and sharing stories in intimate settings around the world.
To protect the personal nature of each recipe, each experience has been vetted against guidelines inspired by Slow Food, a grassroots organization whose mission is to prevent the disappearance of local food cultures and traditions. Through this vetting process, we have verified that each host of an Airbnb Experience communicates the unique essence of every dish through their personal stories and has proven a deep knowledge of the heritage of the cuisine that they share. Building on our partnership, Slow Food is introducing 15 special Airbnb Cooking Experiences that perfectly align with its principles of good, clean and fair – including Walk Cook & Eat in the Amalfi Coast and ‘Let’s Rescue Food’ in Cartagena, Colombia.
Nominate your favourite home cook
Coinciding with the launch of Airbnb Cooking Experiences – and to find the next wave of culinary treasures – we are calling on the world to apply or nominate their favorite home cook so that we can treat them to a once in a lifetime trip to Italy. There, they will learn to refine their family recipe and cement their legacy in an Airbnb cookbook, planned for 2020. The top 100 applicants will get to study alongside experts including chef David Chang and his mom, Sherri, during one of the four, specially-organized five-day courses at Slow Food’s University of Gastronomic Sciences, located within a UNESCO world heritage site in Pollenzo, Northern Italy.
Alongside workshops, tastings, field visits and lessons from UNISG professors, there will also be hands on lessons from one of the most booked hosts on the platform, Nonna Nerina, who has earned over $150,000 just by welcoming travelers to the Roman countryside to learn about her and her family’s love of pasta-making. Our new Cooking category brings together the very best of our platform with brand new Airbnb Experiences, united by new principles that ensure an authentic, local experience in intimate settings and small groups.
“Ever since the very first guests travelled with Airbnb, we have realised that sharing a meal is the key that unlocks culture and fosters connection.Through Airbnb Cooking Experiences, we want to bring back the tradition of people coming together to make and share meals, and through this help preserve unique recipes that are shared within family kitchens around the world,” shared Brian Chesky, Airbnb CEO and Co-Founder.
To be one of the lucky 100 sent to Italy, eligible Airbnb users can enter on their own or nominate their favorite home cooks via airbnb.com/cooking, submitting a personal essay on why the nominee’s passion for cooking and their family recipe makes them the perfect fit. Applications are now open, closing at 11:59pm EST on December 23, 2019. The lucky 100 will be selected by a panel of judges including representatives of Airbnb, Slow Food and the University of Gastronomic Sciences. 25 spots are being offered on each of the four course sessions, starting June 15, 22, 29 and July 6 2020.
Highlights of Cooking on Airbnb Experiences include:
- Secret Garden dinner in Historic Mansion (Bangkok, Thailand)
- Garden to Table Culinary Experience (Chiang Mai, Thailand)
- The cooking culture of Thailand (Bangkok, Thailand)
- Soba Noodle Making in a Traditional Home (Tokyo, Japan)
- Home-Cooked Flavors of Singapore (Singapore, Singapore)
- French pastry making in Montmartre (Paris, France)
- Traditional Uzbek Home-Cooking (Brooklyn, NY)
- Slow Food – A Home Cooked Dinner in Italy (Trieste, Italy)
- How to Throw a Dumpling Party (San Francisco, California)
- Ancient Cooking Customs of Mexico (Mexico City, Mexico)
- Handmade Pasta with Grandma (Rome, Italy)
- A Modern Take on Traditional Zulu Food (Dolphin Coast, South Africa)
- Make Japanese Street Food with Mom (Tokyo, Japan)
Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.