National —
On June 29th, 2024, Mr. Chai Watcharong, the Thai Government spokesperson, announced that Thai Prime Minister Srettha Thavisin will inaugurate the “LOVE PRIDE PARADE 2024” and join the longest grand parade in Asia at 6 kilometers, to conclude Pride Month on June 30th.
The parade will march from the National Stadium along Rama 1 Road, passing Pathumwan, Siam, Ratchaprasong, Phloen Chit, Asoke, and Sukhumvit, ending at Benchasiri Park in Bangkok from 4 PM to 6:30 PM. Over 1,000,000 spectators are expected along the route.
Chai stated that the Thai government, alongside more than 100 leading private sector organizations, is organizing the LOVE PRIDE PARADE 2024 to celebrate the conclusion of Pride Month, the month of pride for the LGBTQIAN+ community.
This event supports the government’s Soft Power strategy under the Rainbow Economy approach. The parade will feature themes promoting Soft Power in various aspects, such as Pha khao ma fashion (plaid fabric) to the global stage, symbolizing love and equality.
It is anticipated that the event will attract over 1,000,000 local and international spectators, promoting tourism, boosting the economy, and enhancing Thailand’s image as a Pride Friendly Destination. This supports Thailand’s bid to host World Pride in 2030.
Chai highlighted that the government has supported Pride Month celebrations across the country throughout June, attracting significant participation. The Pride festival is expected to generate over 10 billion baht, stimulate local economies, strengthen the Pride Community in Thailand, and bolster the country’s image as a Pride Friendly Destination.
