Pattaya, June 6th, 2026 – The “We Love Pattaya” group, led by mayoral candidate No. 2 Mr. Poramese Ngamphichet (widely known by his nickname “Beer”), kicked off its aggressive election campaign today with a major policy declaration rally at Central Pattaya Beach. The event also served as the official launch of the full slate of 24 city council candidates across all four districts.
The lineup includes a mix of experienced and new-generation candidates: District 1 (Nos. 2–7) and Districts 2–4 (Nos. 13–18).
Senior political figures attended to show support, including former mayor Mr. Sonthaya Khunplume, Mr. Wittaya Khunplume, Mr. Chanyuth Hengtarakul, and other members of the Khunplume family. The atmosphere was lively and energetic, with hundreds of residents and supporters gathering on the beach, continuously offering flowers and encouragement to the candidates.
During his keynote speech, Mr. Poramese introduced himself, discussing the group’s achievements over the past four years, and pledged to continue Pattaya’s development under the vision “Better Pattaya.” The goal is to transform the city into “a world-class tourist destination with an international standard of living.” He repeatedly stressed the campaign slogan: “ทำจริง ทำแล้ว ทำต่อ” – “Do it for real, Get it done, and Keep doing it.”
“Over the past four years, we have turned words into concrete results and problems into action,” Mr. Poramese said. “Today we ask the people of Pattaya for another opportunity to continue this momentum together with our full team of city council candidates.”
3 Strategies – 33 Policies for the Next Four Years
The “We Love Pattaya” team outlined three main strategic pillars and 33 comprehensive policies covering economy, society & environment, and technology & city management.
1. Economic Strategy
Aiming for sustainable growth in tourism and the local economy, key initiatives include:
– Transforming Pattaya into a Festival City
– Establishing more Pop-Up Night Markets to boost residents’ income
– Developing the city as an international MICE (Meetings, Incentives, Conferences & Exhibitions) hub
– Pushing for UNESCO Creative City status in film
– Promoting Green Tourism, developing the historic Na Klua area, preserving traditional fishing communities, upgrading eastern sports facilities, creating a Digital Nomad Hub, elevating Pattaya as a Wellness Destination, and developing Koh Larn as a model city
2. Society and Environment Strategy
Focused on improving quality of life for all residents:
– Construction of a second waste-to-energy incinerator
– “Every Pattaya Child Can Swim” program
– Open House educational guidance project
– Universal Design sidewalks and roads
– Reclaiming public spaces
– Dog shelter and “Time Bank” initiatives
– “Pattaya Care” patient and elderly transport service
– Promoting social equality, coding education, Safety City systems, smart wastewater treatment, Telemedicine centers, solving Koh Larn’s tap water issues, supporting night-shift workers, and expanding Blue Carbon areas through mangrove restoration in Na Klua
3. Technology and City Management Strategy
Building a smart, transparent, and participatory city:
– Launch of Pattaya Open Data platform for public transparency
– Pattaya Club NEXT GEN leadership development program
– Upgrading physical and digital infrastructure
– Promoting clean energy and widespread EV charging stations
– City-wide Carbon Footprint and Carbon Credit accounting to prepare for Net Zero goals.
The “We Love Pattaya” team reaffirmed its commitment to balanced, sustainable growth across economic, social, environmental, and technological dimensions, ensuring Pattaya is ready for future expansion while continuously improving residents’ quality of life.
Election Day Reminder
Local elections will be held on Sunday, 28 June 2026.
The campaign has officially begun with high energy, positioning “We Love Pattaya” as a strong contender to lead the city forward.
