Pattaya-
Yesterday, (26 January 2026),
a policy-level Focus Group meeting on promoting the Muay Thai industry as Thailand’s Soft Power was held by the Office of Small and Medium Enterprises Promotion (OSMEP)
The project appointed Excellent Business Management Co., Ltd. as the project consultant to study the challenges, obstacles, and limitations affecting the survival, growth, and competitiveness of SME entrepreneurs within Thailand’s Soft Power industries.
The meeting took place from 9:00 a.m. to 12:00 p.m. at Sabai Sabana Pattaya Hotel with representatives from relevant sectors participating in constructive discussions and exchanges of views.
On this occasion, Kattika Piyawong, representative of Rage Fight Academy, was honored to attend the meeting to share perspectives and experiences from the private sector in the Muay Thai service business. This sector plays a vital role in promoting and developing Muay Thai on the international stage as a valuable Soft Power industry of Thailand.
The participants expressed their sincere appreciation to the Office of Small and Medium Enterprises Promotion (OSMEP), Excellent Business Management Co., Ltd., and Sabai Sabana Pattaya Hotel for their kind hospitality and support in hosting this meeting.
The forum is regarded as an important platform for jointly shaping sustainable development strategies for Thailand’s Muay Thai industry in the future.
