Pattaya, Thailand – October 29, 2025 – The inaugural day of the “Kon La Krueng Plus”, or half in English, co-payment subsidy program kicked off with high energy in Pattaya, as registered citizens eagerly redeemed their benefits from early yesterday morning. Merchants prominently displayed project signs outside their shops to attract participants and promote the initiative.
The program, which allows eligible citizens to begin using their rights starting yesterday, October 29, 2025, runs daily from 6:00 a.m. to 11:00 p.m. via the Pao Tang app. This timed structure aims to distribute spending evenly and alleviate peak-hour congestion. Users are advised to check their G Wallet balance in advance to ensure seamless transactions.
In Pattaya’s urban areas, the atmosphere was lively, with rights holders continuously streaming out to utilize the half-price subsidy from dawn. Basically, the Thai government pays half of the bill of registered users who are part of the program at participating vendors and shops, up to 400 Baht.
Sanya Kechid, owner of Tong Chon Wua restaurant, hailed the program as highly beneficial. “It makes service convenient for customers and circulates money throughout the market—reaching street vendors selling chicken, pork, or other goods, and benefiting every group,” he said. “People save half on expenses up to 400 Baht. Since opening today, nearly every table has used the Kon La Krueng rights. The response has been excellent, and I hope it boosts income during this period by effectively stimulating the economy.”
Customer Pure Sud-on, a repeat user, praised the program’s ease and convenience. “I’ve used it before—it’s very user-friendly. I want it to continue as it benefits everyone. For those who missed out, I hope the government launches Phase 2,” he added.
Another patron, Chalermpol Homhuan, echoed the sentiment: “This is a great project that helps both shops and people. The app is simple and convenient. I’d love to see more like it to cut living costs effectively.”
The program runs through December.
