Pattaya, Thailand, Coffee enthusiasts, artisans, and music lovers are invited to the Thai Coffee Festival on Central Pattaya Beach, running from November 14th to 16th, 2025. Held daily from 7:00 a.m. to 9:00 p.m. opposite the Hard Rock Hotel Pattaya, the free event will showcase Thailand’s coffee culture, royal-inspired initiatives, and sustainable development under the theme “Thai Coffee from Royal Initiative…to Inspiration and Sustainable Development.”
The festival honors His Royal Majesty the King’s agricultural legacy through a dedicated zone titled “Coffee from the Royal Heart,” displaying coffee projects that have empowered highland farmers and promoted eco-friendly practices. Attendees can explore beachside stalls featuring restaurants, cafés, roasteries, and handcrafted goods, while enjoying art and craft activities and expert-led coffee discussions.
Keynote Seminars Spotlight Royal Coffee Legacy
On November 14th, two seminars will delve into Chonburi’s coffee narrative:- 9:00–11:00 a.m.:“Chonburi Coffee Story: Thai Coffee…from Royal Initiative to Inspiration” – Farmers and upstream producers share stories of royal projects transforming Thailand’s coffee industry.
– 11:00 a.m.–1:00 p.m.:“Chonburi Coffee Story: From Royal Initiative to…Thai Coffee on the Global Stage” – Roasters, growers, and baristas discuss elevating Thai beans in international competitions.
Hands-On Workshops and Tastings
Coffee lovers can participate in interactive sessions, including:November 15, 9:00–10:00 a.m.:“Easy Latte Art by Alternative Dairy Co.” – A beginner-friendly latte art workshop (limited to 15 participants).
– November 15, 10:00 a.m.–noon:“Brew . Flow . Beach” – Sample rare Thai coffee from Mani Phruk Village, Nan Province, processed by the Pattaya/Chonburi Café and Bistro Club during their “Campfire, Stargazing, Coffee Sipping” initiative.
High-Stakes Coffee Competitions
The beach will host thrilling showdowns:November 14, 8:30 a.m.–4:30 p.m.:“Tasters Battle on the Beach” – The CBC King of Coffee champion faces off against the Thailand National Cup Tasters Championship winner in a blind tasting duel. The day also features the Coffee on the Beach Latte Art Smackdown 2025
– November 15–16, 8:00 a.m.–3:00 p.m.: CBC King of Coffee 2025 – Professional baristas compete to advance Thai coffee on the global stage.
Daily Drip Experiences
Start the day with Pattaya Morning Drip (7:00–9:00 a.m., November 14–16), led by beloved CBC hosts Pi Pi, Pi Tong, and Pi Korn. From 2:00–3:00 p.m. daily, Pattaya All-Day Drip offers mid-day tastings of premium Thai and international beans curated by special guests.
Free Evening Concert
Cap off the festival on November 16th at 7:00 p.m. with a complimentary performance by Thai rock band THE PARKINSON.
Event Details
– Dates: November 14–16, 2025
– Time: 7:00 a.m.–9:00 p.m. (main activities from 8:00 a.m.)
– Location:Central Pattaya Beach (opposite Hard Rock Hotel)
– Admission: Free
– Parking: Complimentary at Terminal 21 Pattaya with free shuttle service (8:00 a.m.–9:00 p.m.)Organizers urge visitors to arrive early to savor the full beachside coffee experience.
