Thailand and China Step Up Efforts to Boost Tourism

Beijing, China – The team from the Ministry of Tourism and Sports, led by Minister Atthakorn Sirilatthayakorn, together with Natthriya Thaweevong, Permanent Secretary, and Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), attended the “Amazing Thailand Networking Dinner” on 16 October 2025. The event aimed to strengthen strategic cooperation with key partners in China’s tourism sector.

Organized by the TAT Beijing Office, the dinner brought together the major players in China’s outbound travel industry, including UTour, Caissa, Qunar, Tongcheng, China Comfort Tourism (CCT), China Travel Group (CTG), 6renyou, ZX-Tour, Hainan Airlines, and Air China. It formed part of Thailand’s proactive mission under the “Big Impact, Act Fast” policy, focusing on tangible results in reviving and elevating the Chinese market for Thailand.

As Thailand and China celebrate the 50th anniversary of diplomatic relations, the event marked an important step in strengthening “Strategic Connectivity” and highlighted the expanding cooperation between the public and private sectors of both countries, paving the way for long-term growth in Thailand’s tourism industry.

The Minister and TAT executives strengthened confidence among Chinese partners and presented the Trusted Thailand initiative, aimed at enhancing the standards and safety of Thai tourism while promoting Thailand as a quality destination. Chinese partners expressed their readiness to deepen collaboration through increasing flight connections, developing new travel packages, and continuing to promote Thailand’s positive image in the Chinese market.

The preceding is a press release from the Tourism Authority of Thailand.

Photo: Pattaya Fireworks Festival 2024, expected to bring Chinese tourists in 2025 at the end of November.

Adam Judd
Mr. Adam Judd is the Chief of Content, English language, of TPN Media since December 2017. He is originally from Washington D.C., America, but has also lived in Dallas, Sarasota, and Portsmouth. His background is in retail sales, HR, and operations management, and has written about news and Thailand for many years. He has lived in Pattaya for over a decade as a full-time resident, is well known locally and been visiting the country as a regular visitor for over 15 years. His full contact information, including office contact information, can be found on our Contact Us page below. Stories please e-mail Editor@ThePattayanews.com About Us: https://thepattayanews.com/about-us/ Contact Us: https://thepattayanews.com/contact-us/