As Thailand gears up for Songkran, the traditional Thai New Year celebrated from April 13-15, and a bit longer of course in areas like Pattaya, floral shirts are taking center stage. With just days to go until the 2025 festivities kick off, retailers are reporting a surge in sales of these vibrant, flower-patterned shirts, a beloved symbol of the holiday’s joyous spirit.
Demand is skyrocketing—particularly from government agencies—hinting at organized efforts to outfit staff for public celebrations or official events tied to the festival.
Songkran, famous for its water fights and rituals honoring renewal, transforms cities like Bangkok, Chiang Mai, and Pattaya into hubs of revelry. This year, with extended festivities planned—such as Pattaya’s celebrations stretching to April 19 and Bangkok’s Maha Songkran World Water Festival from April 11-15—the floral shirt has cemented its status as the unofficial uniform of the season.
These bright, breezy garments embody the holiday’s playful energy while nodding to Thailand’s cultural flair, making them a hit among locals and tourists alike.
The sales boom isn’t just a trend; it’s an economic signal. Retailers expect an even bigger spike as last-minute shoppers and visitors flood markets in the lead-up to Songkran.
Government orders suggest a broader push to promote the festival, possibly linked to the Tourism Authority of Thailand’s efforts to draw global crowds.
Happy Songkran and don’t forget to celebrate with a floral shirt of your own from one of the many markets in Pattaya!
