Pattaya —
Major investors are pouring 40 billion baht into Pattaya to build new hotels and attractions to boost tourism.
On January 29th, Mrs. Wallaya Traisorat, CEO and President of Asset World Corporation (AWC), announced the opening of Meliá Pattaya Hotel, a 234-room property with an investment of over 2 billion baht.
The hotel specifically caters to workcation travelers, digital nomads, MICE visitors, young travelers seeking lifestyle experiences, and luxury tourists looking for premium stays. Meliá Pattaya is part of AWC’s Lifestyle Destination development plan in Pattaya, which includes the flagship Aquatique Destination Pattaya between Soi 6 and the Hard Rock between Beach and Second Road and six additional hotels.
With a total investment of over 30 billion baht, the project aims to position Pattaya as a top seaside tourist destination while strengthening Thailand’s status as a global sustainable tourism hub. The hotels under AWC have seen improved occupancy rates and room prices due to the tourism rebound, Mrs. Wallaya said.
Mr. Archwin Asavapokin, Deputy Managing Director and CFO of Land & Houses (LH), stated that the company currently manages seven hotels valued at 14.7 billion baht. Six of these hotels have been transferred to a real estate investment trust (REIT), while three more are under construction.
The company’s upcoming projects include the 50-story Grande Centre Point Lumpini on Rama IV Road, opposite One Bangkok. This mixed-use development, valued at 4.8 billion baht, features 12,700 square meters of office space and a 512-room hotel, set to open on April 1st.
Additionally, Grande Centre Point Ratchadamri 2, formerly the Peninsula Plaza, will offer 509 rooms with a 4.6 billion baht investment, opening in Q1 2026. Grande Centre Point Pattaya 3, a 494-room hotel with an investment of 4.3 billion baht, is scheduled to open in Q1 2027 in Naklua. Each of these hotels will have around 500 rooms.
“After three years of operation, we plan to transfer these hotels to a REIT and use the funds to develop new projects and expand our portfolio. Our focus on Pattaya, with three new hotels, is because it offers year-round tourism for all people regardless of ages, unlike Phuket, where tourism is seasonal,” Mr. Archwin explained.
Reports also indicated that Land & Houses is planning a fourth hotel in Pattaya, near Grande Centre Point Space Pattaya, with an estimated investment of 4-5 billion baht.



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