National —
On September 28th, 2024, Mr. Chamnan Srisawat, President of the Tourism Council of Thailand (TCT), provided an update on the state of domestic tourism, revealing that it is still underperforming due to severe flooding across multiple provinces.
The floods have disrupted travel plans, with most locals choosing to stay put, while international tourists with pre-booked plans are continuing to visit. Chamnan noted a marked slowdown in domestic travel, particularly in the “Thai Travel Thai” market.
Chamnan emphasized the need for targeted stimulus measures during difficult periods like this, rather than focusing solely on the high season at the end of the year when travel is naturally more robust.
Chamnan called for the government to reinstate successful campaigns like the “We Travel Together” scheme from the previous administration, which had a proven track record of stimulating tourism-related spending in hotels, restaurants, and local shops.
He believes this type of initiative would benefit all income levels. Chamnan also suggested the government work closely with the private sector to prevent fraud, ensuring that funds reach their intended recipients.
The flooding has further complicated domestic tourism recovery, which is already challenged by the baht appreciation. Chamnan explained that the stronger currency is incentivizing more Thais, especially the middle class, to travel abroad, with popular destinations such as Japan, China, and Taiwan offering attractive experiences in terms of convenience, cleanliness, and safety.
This trend is particularly strong among those seeking new experiences, as favorable exchange rates make overseas travel more affordable.
Meanwhile, Tourism and Sports Minister Sorawong Thienthong shared details of the 2025 economic stimulus plans, targeting the low season with a campaign expected to launch in March or April.
Sorawong announced that the successful “We Travel Together” program will be reintroduced next year during the rainy season to help businesses and consumers. Although flooding has led to flight cancellations, Sorawong expressed confidence that bookings for the last quarter of 2024 will remain stable, signaling that international tourists still view Thailand as a top destination.
Chamnan also commented on the government’s recent cash handout of 10,000 baht to vulnerable groups, saying it is unlikely to boost tourism, as these individuals are more likely to use the money for daily needs rather than travel. However, he acknowledged that this financial aid is crucial for those struggling in the current economic climate.
