Thai Tourism Authority launches ‘Amazing MuayThai’ tourism campaign to promote Thai martial arts as a soft power

National –

The Tourism Authority of Thailand (TAT) in collaboration with  WBC MuayThai has launched a tourism campaign called ‘Amazing MuayThai’ to promote the national martial art as a soft power to the world.

TAT governor Yuthasak Supasorn said that the campaign is meant to integrate tourism and the sport of Muay Thai to become an international standard sport.

Under this collaboration, TAT will support the organization of Muay Thai sports tourism campaigns and activities abroad and produce Muay Thai tourism guides to build the sport’s brand awareness in order to be internationally recognized. The Tourism Authority also plans to develop sports tourism in Thailand to become a world-class Muay Thai destination, aiming to generate income and growth in the Thai boxing industry supply chain in all dimensions.

During the launch ceremony on Friday (July 1st), the Governor appointed Matthew Dean, a famous actor, and host, as an Amazing Muay Thai Ambassador. WBC MuayThai diamond champions, Petchmorakot Petchyindee and Mehdi Zatout, current WBC MuayThai world champions, Nabil VenumMuayThai and Sajjad VenumMuayThai, and young stars Kwankao Mor Rattanabandit and Petchaektho Boomdeksian will also be joining the campaign.

Looking for MuayThai in Pattaya? Check out RAGE Fight Academy and Camp HERE!

Photo Courtesy: smmsport


Need Covid-19 insurance for your next trip to Thailand? Click here.

Follow us on Facebook

Join us on LINE for breaking alerts!

Nop Meechukhun
National News Writer at The Pattaya News from September 2020 to October, 2022. Born and raised in Bangkok, Nop enjoys telling stories of her hometown through her words and pictures. Her educational experience in the United States and her passion for journalism have shaped her genuine interests in society, politics, education, culture, and art.