Â The sales of mango sticky rice significantly increased in Pattaya according to local restaurant business owners after the Thai young rapper Milli simultaneously performed and ate it on the Coachella stage earlier this week, driving widespread praise on social media.
As part of the performance, Milli or Danupha Khanatheeraku was seen enjoying eating mango sticky rice at the world’s most famous music festival Coachella Valley Music and Arts Festival, which inspired Thai social media and became one of the hottest topics at present. In Pattaya, mango sticky rice stalls significantly began to line up with foreigners, Thais, and food deliveries for the past two days, April 18th and 19th, as a likely aftermath of her performance.
Rasita Ruamsuk, the owner of a mango sticky rice stall named “Jae Noi”, revealed to our TPN reporters that she was glad to see mango sticky rice become world famous and praised Milli for promoting Thaiâs cuisine to a global audience. She said that her sales had been badly affected by Covid-19, but it recently improved so much that she had to buy significantly more ingredients. Rasita said that she wanted to thank Milli on behalf of the mango sticky rice vendors around the country for making mango sticky rice popular again and helping them increase their sales. She also invited people who were interested in trying sticky rice to visit her stall opposite Kasikorn Bank on the Central Pattaya Road between 07.00 a.m. to midnight. It was only 80 baht, and could be ordered via food delivery as well.
For more about the mango and sticky rice craze and Milli/Soft Power, see our video below:
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