Foreign tourists satisfied with Thai people’s friendliness, according to Ministry of Tourism and Sports’ survey

National –

The overall results of the satisfaction survey of Thai tourism among foreign tourists are more positive than last year, saying that Thai people are very friendly, Thailand’s Ministry of Tourism and Sports reported this holiday weekend on Christmas Eve, December 24th.

Deputy Permanent Secretary Arrun Boonchai revealed the results of the survey “Attitudes and Satisfaction of Thai and foreign tourists who travel in Thailand” which he stated was conducted face to face among 2,000 foreign tourists in 10 major tourist provinces during July-December 2021 in 14 types of services as follows:

  1. Airports
  2. Public transport services
  3. Visitor Centers
  4. Sea/Beach Attractions
  5. Eco-tourism
  6. Historical Sites
  7. Accommodation services
  8. Restaurant/Food and beverage outlets
  9. Merchandise/souvenir shops
  10. Health care services
  11. Tour guide services
  12. Tour Guides
  13. Thai People services
  14. Thailand Tourism Directory website visitors

It was found that the overall average satisfaction among foreign tourists was 87.7 percent, increasing from 84.9 percent in 2020.

The top three highest satisfaction scores were, according to the survey 1.) Thai people, accounting for 91.4 percent, reasoning that Thai people are friendly and welcoming and like to help tourists. 2.) Health care services, accounting for 90.8 percent, as Thailand offers a variety of unique and affordable health care services for foreign tourists. And 3.) Accommodation services, accountable for 90.3 percent, because Thai hotels provide satisfied hospitality and affordable prices. They are convenient and also qualified with SHA and SHA+ standards.

While the least three services with the lowest satisfaction scores were, according to the survey 1.) The Thailand Tourism Directory website as it is not yet widely recognized among foreign tourists. 2.) Eco-tourism, reasoning by the participants that many places promoting eco-tourism still have issues with toilets and service fees that are not standardized (AKA Dual Pricing-TPN). 3.) Sea/Beach attractions as many marine national parks are still closed due to the spread of Covid-19 and places that are opened still have problems with cleanliness, including unsanitized restrooms.


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Nop Meechukhun
National News Writer at The Pattaya News from September 2020 to October, 2022. Born and raised in Bangkok, Nop enjoys telling stories of her hometown through her words and pictures. Her educational experience in the United States and her passion for journalism have shaped her genuine interests in society, politics, education, culture, and art.