The following is a press release from the Tourism Authority of Thailand. Their statements are entirely their own.
Bangkok, 23 June 2021 â The Tourism Authority of Thailand (TAT) recently signed a Memorandum of Understanding (MOU) with the Thai Chamber of Commerce (TCC) to launch the âHUG THAISâ project to stimulate Thai and foreign touristsâ spending to revive the economy.
H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said, âThe âHUG THAISâ project is the latest public-private sector initiative of TAT, the Thai government, and partners like the TCC to reinvigorate Thailandâs tourism industry and the wider national economy. Such cooperation is vital as Thailand progresses towards once again enjoying its status as a preferred tourist destination.â
The âHUG THAISâ project will be launched with the pilot âHUG THAIS HUG PHUKETâ program in July 2021, to coincide with the much-awaited reopening of Phuket to tourism under the âSandboxâ model, which begins 1 July. This will see the island welcoming vaccinated foreign tourists without quarantine requirements and is to be followed by the subsequent reopening of other destinations in the coming months.
Among the âHUG THAIS HUG PHUKETâ initiatives on offer to Thai and foreign tourists will be discounts of up to 10% when they spend 1,000 Baht or more in the retail sector, and 100 Baht cash coupons for use on their next visits at participating shops and outlets.
Mr. Yuthasak Supasorn, TAT Governor, said, âThe âHUG THAIS HUG PHUKETâ project is aimed at revitalizing Phuketâs tourism and service industry and in doing so, leading the way for the similar revitalization of other destinations around Thailand.â
As the âHUG THAISâ project will also be introduced in other Thai destinations, TAT will provide marketing and publicity support to stimulate travel and tourism expenditure of both Thai and foreign tourists on âEat Moreâ local food, âTravel Moreâ within Thailand, and âShop Moreâ for products of Thailand at shops and outlets with the âHUG THAISâ logo.
Mr. Sanan Angubolkul, TCC Chairman, said, âThe âHUG THAISâ project corresponds with the TCCâs âConnect the Dotsâ policy to revive the Thai economy. TCC will encourage hotels, airlines, transportation operators, restaurants, shopping centers, and all tourism players to take part in the project while providing support on marketing and trade activities particularly for small and medium-sized enterprises.â
The âHUG THAISâ project is expected to help generate an estimated over 100 billion Baht to the Thai economy within the next six months.