Thai Tourism Authority launches new tourism campaign in which white vests signify high levels of customer service and training


The Thai Tourism Authority launched the white tourism campaign this week which is based around intense training to promote safety, hygiene and world class customer service at tourist destinations in the country.

Those who pass the campaign will be rewarded with a white tourism vest and a certified ID card which they can wear to signify to both foreign and domestic tourists that they are highly trained in customer service and safety and hygiene skills.

The Thai Tourism Authority is starting the newest campaign by training beach vendors, including chair and bed vendors, across the country including in Pattaya.

Tourists will be told to look for vendors wearing a white vest as this will signify they have passed the intensive training courses and, according to the Thai Tourism Authority, will be able to provide world class customer service, safety and hygiene.

The Minister of Tourism and Sports Phiphat Ratchakitprakarn said the initiative is the first effort to further improve the Thai tourism sector in the age of New Normal after COVID-19, before the country can fully reopen to international visitors.

According to the Thai Tourism Authority press release, quote “The White Tourism campaign will target individual tourism businesses and workers in direct contact with tourists, such as retail vendors, beach chair renters, and parking providers, which have not been covered in the previous tourism quality improvement campaigns.”

The quote continues “Under this campaign, workshops will be arranged at key tourism destinations across the country, providing targeted businesses and workers training on general management, accounting, capital management, health and hygiene, and hospitality.”

The Thai Tourism Authority hopes that visitors and tourists who have previously had complaints or concerns about the customer service level at resorts will be able to seek out those in white vests to ensure the best possible experience.

Source/Photo: Thai Tourism Authority/Thai National News Bureau.

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Adam Judd
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