Thailand Becoming the destination of choice for Indian tourists, Indian tourism booming 25% year over year growth


Anurag Gupta and his friends — Kanan Tagger of Jammu, Mohit Thakur of Shimla, Shriyansh Gupta of Mumbai and Abhishek Sharma of New Delhi — had only one destination in mind when they discussed a destination for a bachelor party.

Mr Tagger, a tour agent like the others, is scheduled to get married in November, and his friends wanted to stage their own celebration for him beforehand.

“Thailand fitted our budget to a T,” said Mr Gupta, 29, a tour agent based in New Delhi. “It cost only about 45,000 rupees (US$632 or 19,400 baht) per person. It boasts the cheapest flights, reasonable accommodation and great nightlife. Moreover, it has a beach and seaside destinations.”

The five friends left on a five-day package tour to Pattaya and Bangkok on Aug 31. It proved to be a good value for their money. They spent four days and four nights in Pattaya, getting around in a self-driven rental car. Indian driving licences are valid in Thailand and Thais, like Indians, drive on the left side of the road.

Their itinerary covered popular attractions including the Big Buddha rock temple in Chon Buri and Muang Boran (Ancient City) in Samut Prakan, just east of Bangkok. Mr Gupta, Mr Tagger and Mr Sharma are old Thailand hands by now — it was their eighth trip to the country — but their two other friends were making their first trip outside India.

The five friends are not alone among the many Indians singing the praises of Thailand these days. There are many like them in the hospitality industry who expect the footprint of Indians in Thailand to continue growing.

The Tourism Authority of Thailand expects 2 million Indian tourists to visit the country this year after noting strong year-on-year growth of 24.5% to 1.14 million arrivals in the first seven months. Arrivals last year totalled 1.59 million, up 13% from the year before. Indians also spend an average of 11% more per trip than other foreign tourists, according to the Tourism and Sports Ministry.

Indian arrivals started to really take off last year, helping to offset the decline in the number of Chinese tourists that began in mid-2018 following a boating tragedy off Phuket and continued for several months.

A number of factors have made Thailand the most sought-after destination in India. Topping the list is the availability of cheap flights from different destinations in India. Suddenly, a large number of no-frills airlines are flying to Pattaya and Bangkok from different parts of India. There is even a flight to Bangkok from Guwahati, the capital of Assam state in the northeast.

“Air tickets are selling like carrots and radishes. You can do a round trip to Bangkok for less than 14,000 rupees,” said V Vishwanath, a tour agent in Delhi, who runs a website called Mr Vishwanath also points to the appeal for Indian travellers of free visas on arrival, cheaper hotels and good nightlife.

Subhash Goyal, president of the India Tour Operators Association, says he is sure that Thailand will achieve its target of welcoming 10 million Indian tourists — about the same number as the country now receives from China — by 2028.

Mr Goyal counts cheap airfares, cheap hotels, good shopping venues and easy availability of vegetarian food among the reasons for the growth of Indian travel to Thailand.

“You can get a five-star hotel for $92 to $100 in Thailand which is quite reasonable,” he said, commending Thai tourism authorities for their aggressive marketing.

Smriti Jain, manager for marketing and public relations with, an Indian online travel agency, believes proximity to India makes Thailand a great destination. Indians don’t need to wait until they get a long annual leave to enjoy a break close to home. “Pack your bags whenever you get a three- or four-day holiday,” she advises.

Mr Gupta notes that a large number of Indian tourists are from Kolkata which is even closer to Bangkok than Mumbai and Delhi and has flights costing as little as 7,000 rupees for a round trip to Bangkok.

According to Thai tourism statistics, revenue from Indian tourists has risen dramatically from 37 billion baht in 2014 to 66 billion in 2018.

Indian tourists accounted for 4% of the 38.3 million international arrivals in Thailand last year, compared with 28% from China. In the next 10 years, however, the share of Indian tourists is expected to reach 15%, compared with 30% from China, driven mainly by the expanding wealth of middle-income Indians.

The number of middle-income consumers in India was estimated at 80 million last year and is forecast to jump to 580 million in 2025, accounting for 40% of the country’s total population, as the economy continues to grow.

Source: Bangkok Post

Image after post content
Mr. Adam Judd is the Co-owner of TPN Media since December 2017. He is originally from Washington D.C., America, but has also lived in Dallas, Sarasota, and Portsmouth. His background is in retail sales, HR, and operations management, and has written about news and Thailand for many years. He has lived in Pattaya for over nine years as a full-time resident, is well known locally and been visiting the country as a regular visitor for over a decade. His full contact information, including office contact information, can be found on our Contact Us page below. Stories please e-mail About Us: Contact Us: