The American Chamber of Commerce in Thailand recently held a conference in Pattaya discussing the hotel industry, the current market and the future of the hotel industry in Pattaya.
Despite what some self proclaimed doom and gloom internet experts say online, which seemed to be a theme of the conference, the numbers and statistics paint a significant different picture. The full presentations and data can be seen in the link above.
With the arrival of the Eastern Economic Corridor and many projects that they covered in detail the hotel future looks bright as well.
Some overall takeaways….
Pattaya gets an amazing 13 million total visitors a year. This number was significantly higher then what the recent MasterCard index reported but is based on what they call the greater Pattaya area which includes the surrounding region. It also covers domestic tourism.
Unsurprisingly, the bulk of hotel visitors are Chinese and Indian these days. Domestic tourism is getting stronger also. European visitors and American visitors are low.
Overall share is growing strongly. Branded hotels are growing significantly over small guest houses, especially with current restrictions and crackdowns designed to strengthen the law around hotels such as the hotel act.
The following is a report by Kim Waddoup who attended the event. We strongly suggest taking a look at some of the slides and information presented for a real idea of what is happening in the area and the hotel and tourist market. The projects discussed for the next few years EEC wise are quite big.
AmCham Hotel Conference: Hotels and Hotel Residences: Market Outlook for Greater Pattaya
AmCham, the American Chamber of Commerce organised a professional Conference on September 5th in the auspicious surroundings of the Holiday Inn ballroom. Titled “Hotel and Hotel Residences Market Outlook for Greater Pattaya” the concentrated afternoon event attracted the crème de la crème of the greater Pattaya Hospitality industry to listen to the hand picked speakers who were covering highly relevant information and data on how Pattaya is really performing with comparisons to other resorts both in Thailand and abroad.
In his opening speech, the indomitable Bill Barnett of C9 Hotel Networks opened the proceedings by stating that Pattaya achieves 13 million arrivals per year. This rivals the total tourism arrivals for some countries let alone single resorts. All is not doom and gloom for Pattaya as most of the data presented concentrated on the bottom line. Hotels and Residences have to budget and calculate a fine balance of overnights collated to revenue, the so called RevPAR (revenue per available room),
In the tourism industry there are private companies that collate data that is supplied to them by individual hotels. These are mostly the Branded or Chain hotels who all have a solid Corporate structure of detailed reporting, correct facts and real time data. This data is fed into databanks that enable these organisations to put together accurate and detailed information specifically relating to the hotel/hospitality business. They also enable these companies to provide an accurate cross section on the health (bottom line) of the market. For example, lower arrivals numbers but with rooms sold at a higher price are good for hotels, whilst resorts will post a downturn in arrival numbers.
The most relevant pointers in the lead speech from Fenady Uriate, Business Development Manager from STR indicated the following trends based on data supplied:-
- The number of ‘branded’ hotels is growing in Pattaya, now 39%
- Supply has increased by 1.6% but demand by 2%
- Occupancy has declined by 0.3%, ADR(average daily rate)by 3.3% so RevPAR down by 3.6%
- Seasonal analysis shows highest occupancy at the weekend, especially Saturday ight
- Whilst ADR has suffered on weekdays the price has remained firm at weekends