Selfie checkout using advanced Facial Recognition coming to major Thailand retailers



Major retailers in Thailand and China are teaming up to offer their customers a new way to pay. They’re asking people to put away their wallets and shop by simply showing their face.

The system is set to launch in Thailand by the end of the year. A customer first registers images of their face online. Then at checkout, a camera scans their face and cross-references it with a database, automatically taking money from their bank account if it matches.

“It’s so easy,” Rungruang Sukkirdkijpiboon, CEO of Central JD Fintech, says. “We don’t have to carry cash. We use personal identity, so the issue of stealing will disappear.”

The move comes as a growing list of companies offer electronic payments in Thailand including Chinese online retailer Alibaba and Japanese messaging app service LINE.

Online critics, however, brought up concerns of privacy and the potential ability to track location and buying habits of consumers.

The video shows a trial retailer in China demonstrating the technology.

Adam Judd
Mr. Adam Judd is the Co-owner of TPN Media since December 2017. He is originally from Washington D.C., America, but has also lived in Dallas, Sarasota, and Portsmouth. His background is in retail sales, HR, and operations management, and has written about news and Thailand for many years. He has lived in Pattaya for over nine years as a full-time resident, is well known locally and been visiting the country as a regular visitor for over a decade. His full contact information, including office contact information, can be found on our Contact Us page below. Stories please e-mail About Us: Contact Us: