Taco Bell to open 40 stores across Thailand by 2022, spice level to be majorly increased for the Thai market


Taco Bell is expanding its considerable fast-food empire into Southeast Asia. Bloomberg reports that the Bell is set to open 40 restaurants in Thailand by 2022, according to Liz Williams, president of TB’s international division. According to Bloomberg, the first restaurant is scheduled to open today in Bangkok on January 24, where “flavors in offerings such as tacos and burritos have been tweaked to suit local tastes.”

That tweaking involves heightening the spice factor for the more heat-accustomed palates in Thailand. Williams said in an interview, “What we think is hot and spicy in the U.S. is just starting off in Thailand on the spice scale, so we dialed up the sauces.”


SOURCETaco Bell Thailand
Adam Judd
Mr. Adam Judd is the Co-owner of TPN Media since December 2017. He is originally from Washington D.C., America, but has also lived in Dallas, Sarasota, and Portsmouth. His background is in retail sales, HR, and operations management, and has written about news and Thailand for many years. He has lived in Pattaya for over nine years as a full-time resident, is well known locally and been visiting the country as a regular visitor for over a decade. His full contact information, including office contact information, can be found on our Contact Us page below. Stories please e-mail Editor@ThePattayanews.com About Us: https://thepattayanews.com/about-us/ Contact Us: https://thepattayanews.com/contact-us/